Monday, 12 September 2011

Hobbnobbing with Their Nibs

After a year’s hiatus MTFS is back with a bang. Or should I say a shoot!

The biscuit, being the unashamed clothes horse that she is, jumped at the chance to be photographed for beautiful designer children’s label, Their Nibs. The added incentive of a free item of clothing did not go unnoticed and judging by squeals and star jumps, I was certain she was going to enjoy her first foray in to the world of fashion.

And so it was that we headed to the magical Willy Wonka style treasure trove that is Dalston Heights.  Despite sounding more like a bad reality programme than a fashion destination, Dalston Heights is a wondrous, magical enclave overflowing with a multitude of nick knacks, artefacts and bric-a -brac from yesteryear; the perfect place to photograph a gaggle of inquisitive pre-tweenies.

After hair, make-up and wardrobe checks by Denise and Rachel, the girls (and boy) were snapped by photographer, Emma, in various locations throughout the enormous warehouse cum studio. They were also treated to buckets of fun (literally, thanks to Cameramen Michael and David who brought along a huge trunk full of bubbles and games) during filming for the behind the scenes video.

Their Nibs burst on to UK Kid’s fashion scene in the summer of 2003, in London’s fashionable Notting Hill. A second store in the very hip Kensal Rise followed six years later (More recently, the two stores have merged into one at the Chamberlayne Rd site). Founder, Fiona Bell, started the company as she felt that children’s clothing lacked colour, fun and vibrancy. The idiosyncratic brand name originated from the nick-name she gave her son “His Nibs”.

Since its fruition, Their Nibs has become the fashion destination for London’s Yummiest Mummy set.  It  has also developed a strong celebrity fan base, including the likes of Jude Law, Kate Moss, Juliette Binoche, Marielle Frostrup and the folks at ‘Take That’  (Howard and Mark).
Aside from the retro styled children’s wear, the stores also offer a unique line of homewares and gifts, featuring the brand's signature prints.

Products are also available online; and iconic Gruffalo PJ’s are now available in most Debenhams stores.

Their Nibs 79 Chamberlayne Road
NW10 3ND

Tel: +44 (0)20 8 964 8444
Dalston Heights

Hipstamatic photo credit - Mimi Van Der Looy
footnote - dress in first image is model's own

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